Your business isn’t just what you offer — it’s how you deliver transformation. This template is designed to help you clearly define the what, how, and why behind each service, so you can optimize your energy, streamline your systems, and scale with intention.
Each offer in your business can be categorized by Delivery Type — how the value is experienced by your audience and what kind of capacity it requires from you. Whether you're broadcasting inspiration, holding space in conversation, offering plug-and-play tools, or providing sharp, insightful direction — this map helps you see the full picture.
Use this framework to:
Let’s get clear on what you’re holding — and how it’s meant to move through you.
Your tenants are pillars that you want to be the cornerstones of each of your services. These are non-negotiables and are the consistent vibes your customer experiences as they work with you.
If you haven’t defined your tenants yet, use this exercise: Embodied Standards of Working
It’s one thing to leave a conversation feeling inspired, but that alone doesn’t spark change.
For every type of service I offer, there are practical and tangible next steps for the client to take (whether on their own or together).
Description
Description
Not all offers require the same energy — and not all clients are ready for the same depth. This breakdown helps you diversify your services in a way that supports your business and honors your capacity.
Each level represents a different blend of effort, personalization, pricing, and scalability. By offering a range of service levels, you create a more sustainable balance in your business — one that supports both consistent revenue and energetic longevity.
Use this framework to: